Recently, I had the pleasure of working with a start-up Scottish whisky brand unlike any other. The Crannoch takes its name and inspiration from a beautiful area on the Moray Coast and its stunning circular walk. Designed as a premium, modern luxury brand with its own distinctive identity, it blends heritage with contemporary refinement.

The logo features interwoven initials ‘T’ and ‘C’, subtly echoing the shape of a corkscrew in a whisky barrel. The label design combines gold-foil detailing with a minimalist line illustration of the lovely Bin of Cullen hills found at the Crannoch circular walk in Moray.